No Shit Sherlock headline of the day

Most Mobile Users Indifferent To Or Don't Want Ads

"Most people don't want ads on their mobile device, but you have a huge chunk of people that are really neutral," said Heather Way, a research analyst at Parks Associates. "I think if anything it's a positive thing because you don't have people saying 'no.'" She added that the question is whether marketers will be able to sway mobile consumers over time with more targeted ads.

No Shit Sherlock headlines of the day

Courtesy of the IAB:

ESPN research shows consumers looking for convenience

Chicago agency can test multiple versions of banner ads at once

No Shit Sherlock headline of the day

Magna: '09 Won't Be Great for Mobile Ads

No Shit Sherlock headline of the day

My newsreader must have gone through a wormhole last night:

Firing SQAD: Data Firm Sets 'CPM' As Online Ad Metric

In a move that will likely align the ROI of online advertising more closely with that of traditional media such as television, an influential source of media marketplace data this morning announced it will use Madison Avenue's long-standing CPM, or cost-per-thousand, metric as the "currency" for tracking online advertising.

"Since there is currently no industry-standard equivalent to cost-per-point in the Web display space, we elected to focus on CPM in the initial WebCosts release," Neil Klar, CEO of SQAD says of the company's rationale, which came after discussions with the AAAA's influential Media Policy Committee.

No Shit Sherlock headline of the day

I am still trying to figure out how they got the remote control out of Dad's hands. But that is probably a different study.

Survey: Moms Skip Ads on DVRs
Despite redoubling their efforts, TV networks have much to do to entice viewers to stick around and watch commercials, according to new research from MindShare that focused on American moms.

No Shit Sherlock headline of the day

Expectant Moms Spread the Word Online

"Moms-to-be trust word of mouth from other moms. And they're going to the Internet to get it."

No Shit Sherlock headline of the day

"Clinton Promotes Elton John Fundraiser On Facebook, MySpace"

Next up: "Sliced Cheese Maker Places Animated Banners on Recipe Site"

No Shit Sherlock headline of the day

Online Video Will Not Replace TV

"There is no correlation between US Internet users watching video online and a potential audience for television content delivered on the Internet. Just because consumers are currently watching free, short-form video does not necessarily indicate there is a viable business model to support viewing of traditional TV content online."

No Shit Sherlock headline of the day

A-B Exec Says Bud.TV's Future in Limbo

The future of Anheuser-Busch's Bud.TV, which the brewer introduced with much fanfare early last year, remains in limbo, according to the company's top media executive.

Speaking at the Association of National Advertisers TV conference in New York yesterday, Tony Ponturo, president and CEO of the Busch Media Group, was less than enthusiastic about the service's prospects.

He described the online content offering as, "Not totally dead yet," and insisted that the company wouldn't kill the service altogether because, if nothing else, it provides, "a valuable link to the creative community." And it's creatives, after all, who produce ads.

But how Bud.TV evolves "is an open question," he said.

No Shit Sherlock headline of the day

Study: Brand-Driven Traffic Converts Best For Online Retailers
Direct Access Traffic -- or visitors who arrive at a Web site by directly typing in a URL or bookmark--represents some of the most valuable traffic an online retailer can draw in, according to a new study by Engine Ready.

No Shit Sherlock headline of the day

Web Video Audience Differs Widely by Segment

The characteristics and attitudes of the online video audience differ widely based on each individual user's experience and comfort with the still-evolving medium.