Friday, March 14

Do No Evil... Yet.

Google is hilarious. Everyone thinks they are "just a search engine." That now owns one of the largest online ad networks, the largest video repository, photos of every place on Earth, is trying to scan in all the books ever printed, and probably 15 other scary things that you haven't heard about yet.

Forget about Microsoft's monopoly of computer systems/software. Google will have a monopoly on information itself. Which, as long as they are open about it, is fine. But once they go cloak and dagger on us, then get nervous.

Two reports this week that start to make that point:
Google to media companies: We're your friend
Google has no plans to become a provider of content, but wants to be viewed as a partner by traditional media companies, according to David Eun, VP, content partnerships. Eun, speaking at a conference Monday, dismissed speculation that Google will evolve into a full-fledged content producer. "That's absolutely not the case for us," Eun said.

Google Goal: Collect All Advertiser Assets
If Google has its way, all the world's ads will belong to it. Speaking at the annual Bear Stearns Media Conference, the firm discussed its brand and display ad goals, revealing its hope to become a virtual warehouse for every advertiser's ad assets. "We have a long term horizon here which is we want every advertiser in the world to put all of their assets into our system," said Tim Armstrong, Google's president, advertising and commerce, North America. "That's really what we're focused on." Kate Kaye, The ClickZ Network, reports.

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