The Only Consumers Coming to Your Site are the Ones You Can't Market to

Newest report from eMarketer:

More than four out of 10 children ages 6 to 11 have visited a Website they saw or heard about in a commercial or advertisement, according to a 2008 MRI survey. MRI said almost 10.7 million young consumers visited company sites after viewing ads. More than one-quarter of them were 6 to 7 years old, one-third were age 8 or 9 and 40.2% were 10 or 11 years old.

“MRI data clearly indicate that the younger set is pretty responsive to a ‘please visit our Web site’ suggestion,” said Anne Marie Kelly, senior vice president at MRI, in a statement.