Thursday, April 23

Welcome Back, Mr. Portal, Your Chair Is Still Warm

Twitter has about worn me out. Trying to keep up with the 270 people I am following is almost impossible. I check my iPhone app twice a day, each time with over 200 tweets to read. Its relevancy is quickly slipping away...

Twitter is great at aggregating and collecting content, but terrible at delivering it. There are probably a bunch of people who I would be interested in reading. It just takes too much effort to stay involved.

Which brings me to the topic of Portals. For those Dotcom 1.0-ers, Portals are the butt of all Internet jokes. They originally were created as collection points for "stuff" on the Interweb (think early Yahoo and AOL). A good place to ground yourself as web content expanded beyond comprehension. It quickly went downhill from there.

Want some fast VC $$? Call your site a Portal. Got a bunch of separate sites that you need to somehow stitch together without really exerting much effort? Build a Portal site to house them.

As I predicted last month, Porn is always first to recognize a great online idea. The "legit" business always the fast followers. Pornstar Tweet launched awhile ago as a Twitter Portal for following Porn Stars. They aggregate porn tweets so you have one-click access to their daily lives. 

Sports is another huge affinity group online. It didn't take long for someone to apply the same strategy to athlete celebrities. Please welcome Athlete Tweets!

Same strategy, different topic.

It may take awhile for these celebrities to figure out they are providing mass amounts of content for others to make money from. You can't license public communication. Perhaps at some point their agents will wise up, aggregate their own collection of celebrity talent, and bring them en masse to the highest bidder. Who will then charge a monthly fee for accessing the private public lives of the rich and famous.

Sounds like a revenue sharing opportunity in the making.


Alyss Heart said...

I think PornStar Tweet is way more juicy and interesting!!

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