Thursday, March 5

Twitter: The Devolution of the Casual Game Portal

In January I posted about the first interesting marketing effort on Twitter = Flying Dog Brewery's Post & Win Some Free Shit microblogging promotion.

Since then, Dell launched a Twitter program to distribute follower-only deals via tweets. And Coupon Tweet utilizes Twitter's public search engine to aggregate tweets from any merchandiser posting coupon offers.

But perhaps the killer app is just around the corner. A variety of social games have emerged, per this post from Techcrunch:
Follow @TwitBrain and get served calculations on a regular basis (like 3 per hour). If you’re the first person to reply with the correct answer, you’ll earn one point and hopefully make your way to Internet fame (well, not really) by getting on the top 10 list.

@BeatMyTweet and do the exact same thing, but this time with word scrambles. Warning: it’s ridiculously easy so be fast if you want to be one of the first 10 to reply with the correct answer.
Casual games have always been the rage online. Social casual games were the first true widget hits (still pining for Facebook Scrabulous?) The idea that this extends to microblogging is not so far fetched. Granted it is a slimmed down text-only version, but what other technology could have such a broad instantaneous reach? Plus it provides a real world reward for setting up a Twitter account. Just like American Idol text mssg voting catapulted SMS into the average American living room.

This could be the simple approach that makes Twitter relevant to the masses. It extends the social gaming aspect that gave Facebook its viral energy and provides a mass audience as well.

Microtimesuck may become the buzzword of 2009.

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