Monday, June 16

Don't Forget to Tivo Your Wii Tonight

Nintendo's Wii Fit marketing inertia keeps building with this announcement:
Tribe, Nintendo Partner For Teen Fitness Program
Tribe Pictures has created a new original Web series, "Get Fit With Alyson," starring Alyson Stoner (of the upcoming Disney film "Camp Rock").

Designed to engage, motive and inspire teens to exercise and live a healthy lifestyle, each 3-minute webisode in the continuing series features Alyson leading other teens through a fun exercise routine, an unscripted chat with the cast about the things on their minds, and her personal musings in "The World According to Alyson."

What is most interesting is that additional video content supporting the program will only be available via the Wii's internet channel/browser. The Big 3 have always positioned their newest gaming consoles as entertainment systems. This is one of the first attempts to deliver original video content through them. Sony's recent announcement of their interactive gaming show is next, although they are charging $3 a month for it.

Would you rather watch video content on your inferior computer monitor or your large screen plasma? Gaming consoles are quickly becoming the new consumer device for accessing web content. So now broadcast TV has more alternative entertainment channels to compete with, ones that share the same screen but are always video on demand.

No comments: