Mobile Jumps on the Engagement Trend

Not exactly rocket science, but at least they are talking about testing the effectiveness of mobile video in this early stage of consumer adoption. Hopefully the industry skips over clickthrough rates as the primary measurement.

Interactive mobile broadcast TV might be the longest buzzword of the year.

GoldSpot: Interactive Ads Work Best On Mobile TV

Even with content expanding rapidly on mobile devices, many questions remain about whether consumers will be receptive to advertising. A Silicon Valley company, which believes it has a solution to the retention challenge, is offering mobile TV programmers and service providers what it believes is a unique way to gauge that effectiveness.

GoldSpotMedia believes that targeted and interactive ads have the best chance of resonating on mobile TV. In turn, it has developed a product that allows dynamic ad insertion within the content, hoping to better match marketers with interested consumers. Interactive ads--prompting a consumer to receive a coupon or receive crucial info--can also be staged.